Chelsea midfielder Frank Lampard did not take part in the club’s 2013-14 kit promotion with Adidas fuelling the rumours that the veteran isn’t part of the plans at Stamford Bridge beyond the current season, but his agent Steve Kutner says that it was because the stunt was ‘demeaning’.
Many Chelsea stars took part in the shoot in which they were splashed with blue paint including, Fernando Torres, David Luiz, Petr Cech, Juan Mata & John Terry but Kutner said he would have forbidden his player from being involved.
The agent told the Daily Mail:
“I wouldn’t have allowed Frank to take place in any case.
“Covering him in paint would have been demeaning.”
He then went on to say that he had no knowledge of the event and that Frank was busy with family commitments at the time in any case. The fact Lampard is likely departing the club is probably the worst kept secret this season but not knowing for sure either way has been a great source of frustration for the fans.
I’m not the biggest fan of the promotion and I’m not sure which people are going to pre-order a product that they have not seen and only know it to be blue. Why is it necesarry to pre-order anyway, are we expecting some sort of shortage? It’s believed that the shirt they are trying to sell people is this monstrosity – click here – and that’s probably why they’re too embarrassed to show it to anyone at this stage.
Whether or not it’s ‘demeaning’ is a different debate altogether…