Chelsea midfielder Frank Lampard did not take part in the club’s 2013-14 kit promotion with Adidas fuelling the rumours that the veteran isn’t part of the plans at Stamford Bridge beyond the current season, but his agent Steve Kutner says that it was because the stunt was ‘demeaning’.
Many Chelsea stars took part in the shoot in which they were splashed with blue paint including, Fernando Torres, David Luiz, Petr Cech, Juan Mata & John Terry but Kutner said he would have forbidden his player from being involved.
The agent told the Daily Mail:
“I wouldn’t have allowed Frank to take place in any case.
“Covering him in paint would have been demeaning.”
He then went on to say that he had no knowledge of the event and that Frank was busy with family commitments at the time in any case. The fact Lampard is likely departing the club is probably the worst kept secret this season but not knowing for sure either way has been a great source of frustration for the fans.
I’m not the biggest fan of the promotion and I’m not sure which people are going to pre-order a product that they have not seen and only know it to be blue. Why is it necesarry to pre-order anyway, are we expecting some sort of shortage? It’s believed that the shirt they are trying to sell people is this monstrosity – click here – and that’s probably why they’re too embarrassed to show it to anyone at this stage.
Whether or not it’s ‘demeaning’ is a different debate altogether…
You know what…its better than the usual boring promotions for new kits.
Its innovative, something different for the players and I thought looked pretty cool.
To say its demeaning is utter BS…sour grapes for not being asked me thinks!!
Also it puts Chelsea in the news for something positive for a change!
I wasn’t a fan of the campaign myself and thought it was a bit of an anti-climax but it has turned out as an excellent marketing strategy either way as people were talking about it, whether they loved or loathed it.
Definitely not demeaning though. Not sure what Kutner was banging on about there.